DirecTV is helping NBC fund an Emmy campaign for the critically adored, but ratings challenged series “Friday Night Lights,” Variety reports.
If nominated, DirecTV, which helps produce the series in exchange for first run broadcast rights on its The 101 Network, could use the nominations to promote the series and attract new subscribers to its service.
The satellite broadcaster has picked up two more 13-episode seasons of the drama.
"I’ve talked to Ben (NBC Entertainment co-chair Ben Silverman), and we’re both going to support it," Eric Shanks, executive vice president of DirecTV, said. "An Emmy would be validation for us for being part of a show that so deserves it, but that’s not why we do it."