Local TV Car Ads Appear to Be Stabilizing

Jun 23, 2009  •  Post A Comment

Local TV stations may finally be seeing an end to the freefall in auto advertising, their biggest category, the New York Times reports.

With weaker car dealers shutting down at the behest of GM and Chrysler, some of the remaining dealerships have been increasing spending to try and grab market share. Next year, pent-up demand for cars is expected to push auto advertising 12% higher, according to a new estimate.

–Elizabeth Jensen


  1. Especially helpful info here. BTW, I think I read a pretty similar article on an additional blog these days, in fact i’m pretty certain. I ‘ll check it out and let you know, maybe they copied your content, who knows.

  2. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

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