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NBC, CBS at Odds About the Future of the Television Business

Jun 21, 2009  •  Post A Comment

NBC and CBS are at odds about how best to proceed at a time when the future of the business is under serious assault, Advertising Age reports.

While NBC has made moves in recent months that some consider shocking, Ad Age says, CBS continues to insist that shows that generate big ratings are the only thing that will help broadcast TV maintain its edge over dozens of cable channels, digital-entertainment options and social-networking alternatives that attract smaller, enthusiastic niches.

–Tom Gilbert

2 Comments

  1. NBC continues to scruggle in its attempt to “get it right.”

  2. couldn’t agree more with CBS

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