Network TV took in $5.76 billion in ad dollars in the first quarter, down 4.8% compared to the ad dollars network TV received in the first quarter of 2008, according to numbers released today by Nielsen Media Research.
Cable TV was down 2.7% to $3.9 billion in a first quarter to first quarter comparison. Syndication took a big hit of 18.8%, down to $586.4 million comparing the first quarters of 2008 and 2009.
On the local station front, spot TV in the top 100 markets was down 15.6% to $5.2 billion in a comparison of first quarter 2009 to first quarter 2008. In local markets 101 to 210, the damage was an astounding hit of 28.9% to $354 million in a comparison of first quarters..
In the all important automotive category, for all of TV, ad spending was down to $1.5 billion in the first quarter of 2009 compared to $2.0 billion in first quarter 2008.