Reality Shows Engage More Than Scripted

Jun 3, 2009  •  Post A Comment

Broadcast reality television shows are able to better engage viewers than scripted shows, although the latter tends to draw younger and wealthier viewers, MediaPost reports, citing research from ExperianSimmons.

Using a scale with the top rating being 500, the study found that reality television scored a 262, compared with 238 for scripted drama when measuring a show’s "inspirational" aspect.

Viewers with incomes of more than $100,000 scored about 130 for scripted shows, compared with 92 for reality.

 —Aimee Picchi


One Comment

  1. Reality shows have created nothing but the dumbing down of America…..oh, and save the networks a buttload of money.

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