Price Standoff Means Slow Start for Broadcast Upfront

Jun 18, 2009  •  Post A Comment

Broadcast network executives said selling of upfront commercial time hasn’t begun one month after they unveiled their new fall schedules, the Los Angeles Times says.

The stalemate is partly due to preliminary demands by ad agencies that the networks cut rates by as much as 15% from last year, which network executives are balking at.

–Elizabeth Jensen

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