The television upfront market finally appears to be moving, as NBC Universal and GroupM close in on a broadcast and cable deal for the coming season, Adweek says.
The broadcast portion of the deal, sources say, includes a drop in primetime CPMs of 7% compared to last season, while the cable CPMs are said to be between flat and minus-2%.
–Elizabeth Jensen
I’d like to follow this site with my twitter. Just how can I do that?