Upfront Gets Into Gear With NBC, Group M Deal

Jun 26, 2009  •  Post A Comment

The television upfront market finally appears to be moving, as NBC Universal and GroupM close in on a broadcast and cable deal for the coming season, Adweek says.

The broadcast portion of the deal, sources say, includes a drop in primetime CPMs of 7% compared to last season, while the cable CPMs are said to be between flat and minus-2%.

–Elizabeth Jensen

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