Upfront Market Could Become Clearer This Week

Jun 29, 2009  •  Post A Comment

The extent of the drop in upfront spending may become apparent this week, with at least one initial deal poised to conclude and other negotiations starting, Variety says.

ABC is getting closer to beginning negotiations, even as NBC Universal is working on its GroupM deal that is looking at 7% CPM declines for NBC in primetime. CBS, Fox and CW are said to be holding off until this week to begin discussions.

–Elizabeth Jensen

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