While the Emmy telecast has faces recent years of declining ratings, CBS should not be worried about its performance when it airs the show live Sept. 20, Forbes reports.
While many less-watched cable shows claimed a large amount of nominations Thursday morning, that may not lead to less viewers. According to Forbes, several award shows that have aired this year to date have performed better than expected.
The nation’s ailing economy is leading to more viewers to stay in and watch. Additionally, Neil Patrick Harris, who stars in CBS’ "How I Met Your Mother," may be a huge draw after receiving positive reviews for his hosting duties at this year’s Tony Awards.
There is a caveat though: While viewership may not slide as far as expected, ad revenue will likely take a slip.