Drugmakers Using Same Characters in TV Commercials Supporting Health Care Reform as Were Used in Commercials to Kill Clinton Health Care Reform; $4 Million Campaign Starts This Weekend

Jul 16, 2009  •  Post A Comment

Families USA and the Pharmaceutical Research and Manufacturers of America, a trade group based in Washington, are reviving two characters, Harry and Louise, in new TV commercials to advocate the exact opposite of what the two characters advocated in 1993, Bloomberg reports.

At that time the characters were used in spots opposing healhcare reform as proposed by the Clinton administration. This time around the $4 million, three-week campaign is supporting President Obama’s healthcare reform.

—Chuck Ross

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