MediaVest Pursues TiVO-Based Metric for Secondary Ratings Guarantee

Jul 2, 2009  •  Post A Comment

MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and marketing research company TRA and TiVo, Advertising Age reports.

The secondary guarantee will be based on the percentage of consumers who are either heavy purchasers or "swing purchasers" delivered by a certain schedule of TV shows on networks including CBS and Discovery Channel, both of which are subscribers to TRA and TiVo’s Media TRAnalytics system, Ad Age says.

–Tom Gilbert

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