NBC’s Ben Silverman on the Upfront: Ad Volume Down but Not CPMs

Jul 23, 2009  •  Post A Comment

The upfront market isn’t as bad as predicted, with declines in ad volume but not CPMs, Ben Silverman, co-chair, NBC Entertainment and Universal Media Studios, told a Fortune magazine conference, The Hollywood Reporter reports.

Broadcast is challenged more than cable, he said, adding that he expects the upfronts to decline overall by less than 10%.

–Elizabeth Jensen

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