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Slow Upfront? Not for This Automaker: Subaru and Its Media Agency, Carmichael Lynch, Busy Integrating Product on TV Shows

Jul 6, 2009  •  Post A Comment

While many TV buyers and sellers are slogging through a tough upfrront season, at least one automaker, Subaru, has been working on deals to get its cars integrated into programming, especially in a number of cable TV shows. Andrew Hampp of Ad Age reports.

–Chuck Ross

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