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TV Academy, in Major Reversal, Will NOT Time-Shift Any Awards During the Primetime Emmy Broadcast

Aug 12, 2009  •  Post A Comment

Facing a barrage of protest, most notably from the Wrtiers, Directors and Screen Actors guilds, the Academy of Televison Arts and Sciences has backed down from its prior announcement that it would time-shift the presentation of eight awards during the broadcast of the Primetime Emmy ceremony on Sept. 20th.

Here’s the statement ATAS released today:

"This decision was made to mend relationships within the television community and to allow executive producer Don Mischer to focus his full attention on producing the creative elements in the telecast," said Television Academy Chairman-CEO John Shaffner in making the announcement. "Our goal is to celebrate the year in television, honor excellence and this year’s great achievements with the support of our industry colleagues and our telecast partner, CBS."

Thus all 28 awards will be presented live, as the usually are. Besides protests from many writers, directors and others in the creative community, the guilds had said that time-shifting the awards was a violation of their agreements with ATAS.

The guilds released statements saying they were pleased with ATAS’s reversal.

The Academy claimed that the reason it wanted to time-shift was so it could cut out time-consuming events such as the winners walking to the stage to accept their award, thus making the broadcast move faster.

 Said one writer: "I don’t know how the Academy could have done anything but back down. The letter we sent them had what–about 100 signatures? It was a huge miscalculation on their part. We all felt like they were dissing us big time."

–Chuck Ross

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