The overnight ratings are in for the Daytime Emmy broadcast on The CW and they were, in a word, dismal, reports Broadcasting & Cable.
Last night’s broadcast averaged a 0.5 Nielsen rating and 2 share among viewers 18 to 49 from 7-10 p.m. and averaged 2.2 million viewers. It scored a 1.6/3 in households. That’s way down from last year’s record-low performance on ABC, which scored 4.1/8 in households and 5.3 million viewers.
B&C says that as a result of the low numbers, future Daytime Emmy ceremonies might lose TV outlets entirely and become web-only affairs.
–Allison J. Waldman