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Hello CIMM, Goodbye Nielsen? Major Companies Form Coalition for Innovative Media Measurement

Sep 10, 2009  •  Post A Comment

ESPN, CBS, Disney, Procter & Gamble, media buying firm Magna Global and AT&T are among 14 companies that have banded together to form the Coalition for Innovative Media Measurement (CIMM), hoping to develop new methods to determine who is watching what’s on the air, online, mobile and more, reports TampaBay.com. The coalition’s formation was officially announced today.

Ratings giant the Nielsen Co. still will be in the mix, but the extent of its involvement may be diminished in the new ratings paradigm.

— Allison J. Waldman

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