Measurement Service, Which Includes DirecTV as a Customer, Gets Some Consumers to Agree to Be Identified and Their Viewing Habits Tracked

Sep 3, 2009  •  Post A Comment

A select number of TV viewers have agreed to let a joint measuring service run by NDS and TNS Media Reseach (RPDI) track them by their name and by their viewing habits, Multichannel News reports.

According to the report: "Operators are turning to [set-top box] measurement because it allows them to truly understand the behavior of their subscribers, providing rich data not available from traditional measurement methods," Gideon Gilboa, NDS senior product marketing manager for advertising solutions, said in a statement. "To date this has mostly been reported on a household level but with RPDi customers can have the best of both worlds: rich STB data and strong individual level reporting to improve their business decisions and advertising sales."

–Chuck Ross

One Comment

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