The CW’s ‘Vampire Diaries’ Has a Record-Setting Debut

Sep 11, 2009  •  Post A Comment

The Nielsen overnights are in and The CW’s new goth show "The Vampire Diaries" reached 4.84 million total viewers in its Thursday debut, according to Media Life.

The strong start exceeded last season’s "90210," which averaged a then record-setting 4.64 million total viewers. "Vampire" had the best debut in The CW’s four-year history.

Also important: "Vampire’s" viewership grew from its first half-hour to its second, from 4.65 million viewers to 5.03 million. It averaged a 3.0 in women 18-34, ranking as the CW’s top show this week in its target demo, and a 2.8 in women 18-49.

Veteran lead-out “Supernatural” got a lift from "Vampire," scoring a 1.7 in women 18-34 and 18-49, its best rating since January.

The CW had its best Thursday night ever in women 18-34, averaging a 2.4, and women 18-49, averaging a 2.2.

— Allison J. Waldman

One Comment

  1. The ratings for the premiere of Vampire Diaries were amazing. Suggests that those predicting the vampire craze is dying off are wrong–it’s as UNdead as Dracula himself.
    –Diana Laurence, author of “How to Catch and Keep a Vampire” (www.howtocatchandkeepavampire.com)

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