20% of Folks Who Are TiVoing Jay Are Playing it Back Within an Hour: That’s Not Good For Local News

Oct 1, 2009  •  Post A Comment

According to numbers released by TiVo, about 20% of the viewers the record Jay Leno’s new 10 p.m. show are watching it within an hour, Joe Flint reports for the L.A. Times’ Company Town blog. .

The down side is that if they are watching Leno at that time then they are either not watching their local news or they are not watching "The Tonight Show" with Conan O’Brien.

According to the blog, " ‘While Leno is succeeding in reducing the amount of time-shifted viewing for NBC’s 10 p.m. time slot, he certainly isn’t ‘Tivo-proof’ as nearly 50% of viewing is still time-shifted,’ said Todd Juenger, vice president of TiVo Audience Research & Measurement. ‘Moreover, those time-shifted viewers are nearly twice as likely to watch within one hour, displacing NBC’s 11 p.m. time slot.’ "

–Chuck Ross

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