First Time in History of ‘SNL,’ a Single Advertiser Will Sponsor Entire Show; Ad Breaks Will Feature Never-Before Aired Clips of Show

Oct 16, 2009  •  Post A Comment

"For the first time in the 35-season history of "Saturday Night Live," an advertiser is buying all the national ad time in the broadcast of the venerable late-night comedy show," reports Brian Steinberg of Advertising Age.

The advertiser is Budweiser, which will be pushing its Bud Light Golden Wheat beer. Click here to read the entire story–it’s excellent in its detail–about the deal, including the fact that during the commercial breaks viewers will see never-before-aired ‘SNL’ clips.

–Chuck Ross

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