NBC’s Graboff: TV Windows Are Collapsing, So Reach Out to the Audience Anytime, Anywhere

Oct 20, 2009  •  Post A Comment

NBC’s Entertainment Chairman Marc Graboff said that if the TV industry is to continue to turn a profit, the people in charge have to make TV viewing available anytime, anywhere, because traditional television viewing patterns are collapsing, reports the Associated Press.

"The audience is so fragmented at the expense of television shows. Windows are starting to collapse," Gragoff told participants at the Variety Entertainment and Technology Summit in Santa Monica, Calif., on Monday. Graboff suggested that alternative windows might be the answer for media providers, if they could prove to be money makers.

— Allison J. Waldman

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