Jason Klar, the CEO of Hulu, responded today to other Hollywood executives who have been criticizing the popular website for not having the right business model.
Klar, speaking at the closing session of the annual CTAM convention in Denver, said that “I like to say that I’m a capitalist,” and that Hulu "was doing anything but, ‘giving it away for free,’ " according to B&C. By the latter he was referring to the fact that Hulu carries ads. It does not currently charge users to view videos at the site.
The article also said that "Separately, NBC Universal TV chief Marc Graboff told reporters last week, ‘Hulu has got to bolster its economics…I do think Hulu is experimenting with different models. I know they’re looking at any number of things, like adding inventory (more advertising) or creating a subscription model with different windows.’ "