‘Let’s Make a Deal’ OK for CBS, Not Gangbusters

Oct 23, 2009  •  Post A Comment

CBS is satisfied with the initial success of "Let’s Make a Deal" since it took over for "Guiding Light," noting that after two weeks, "Deal" is up 7 percent in overall households (1.6/5), which surpasses how the soap had been faring, reports Joe Adalian at The Wrap.

Those extra viewers, however, are not women 18-49 or 25-54, because in those demos, "Deal" is down 13 and 20 percent, respectively. CBS is happy that with "Deal" as a lead-in, "The Price Is Right" had improved ratings from a year ago at this time.

— Allison J. Waldman


  1. LMAD is only a lead-in to The Price Is Right in certain markets. It’s sort of at an odd spot at 2pm in my area.

  2. Heck, I bet those numbers would look good to Jay Leno about now!

  3. it’s a cute show – better than the low-budget “guiding light”. What was THAT show about, anyway?

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