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MTV Research Guru Leads Exec. Committee for Innovative Measurement Coalition

Oct 27, 2009  •  Post A Comment

The Coalition for Innovative Media Measurement has picked its executive committee, and it will be headed by MTV Networks’ Executive-VP Insights and Research, Colleen Fahey Rush, B&C reports.

The web site of the Coalition for Innovative Media Measurement launches this week and the organization plans to release its long-awaited requests for proposals, the report, by Claire Atkinson, says.

One RFP will solicit a set-top-box data study to be used for evaluation and not sales. A second is for a cross-platform data study.

–Elizabeth Jensen and Chuck Ross

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