On Saturday, Oct. 17, "Saturday Night Live" will have just one sponsor, a first in the 35-year history of the show.

NBC Universal and Anheuser-Busch announced a comprehensive sponsorship in which Bud Light Golden Wheat will be "SNL’s" exclusive sponsor for the night.

As part of the promotion, the show will feature "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" throughout the years.

— Allison J. Waldman