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NBC’s ‘Biggest Loser’ Now a Merchandizing Heavyweight

Oct 6, 2009  •  Post A Comment

NBC’s "The Biggest Loser" is expected to generate $100 million from licensed health and fitness merchandise this year, and the income to the network and producer Reveille Entertainment will likely grow with the addition of a videogame and resort, reports Variety

The videogame, formatted for the Wii and handheld gaming devices, is from publisher THQ and was released this week.

Meanwhile, Ivins, Utah’s, Fitness Ridge has been rebranded as the show’s official resort. It will offer a weight-loss regimen similar to that on the show.

–Elizabeth Jensen

6 Comments

  1. This is the way networks should be making money. Charging consumers for content is one way but the networks should beef up their merchandising and product integration methods creating alternative ways to make money for their shareholders. If the networks continue to work upfronts in the same fashion, with continuing declining budgets, of course there will be no long term value and they will have to develop partnerships like you see with Comcast and NBC. Time to get creative. So create your own shows on the network, start using merchandising and product integration opportunities across all networks including sydicated programs and give advertisers a real reason to spend money with you and the networks will win.

  2. Very okay. agree with most people

  3. Very okay. agree with most people

  4. I really enjoyed this article and have book marked it. Nice Site! I also do blogging and post videos online about my weight loss journey, feel free to visit me (I put the link above, in the website field). Thanks so much for your post. Will be back to read more soon! Carissa.

  5. I really enjoyed this article and have book marked it. Nice Site! I also do blogging and post videos online about my weight loss journey, feel free to visit me (I put the link above, in the website field). Thanks so much for your post. Will be back to read more soon! Carissa.

  6. I really enjoyed this article and have book marked it. Nice Site! I also do blogging and post videos online about my weight loss journey, feel free to visit me (I put the link above, in the website field). Thanks so much for your post. Will be back to read more soon! Carissa.

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