No ‘V’ Skywriting Promotional Campaign After All

Oct 28, 2009  •  Post A Comment

There will be no giant red “V”s in the skies prior to Nov. 3 to promote ABC’s alien invasion drama, after Washington Post columnist Lisa de Moraes calculated the amount of pollution it would cause, reports The Hollywood Reporter.

The skywriting campaign was to appear above 26 U.S. landmarks, such as the Statue of Liberty and Fenway Park.

ABC said the campaign was scrapped because it decided to spend its money in another way.

–Elizabeth Jensen

One Comment

  1. Bummer, I was looking forward to their original idea for promotion. It sounded like such a silly, fun way to promote the show and create some buzz. One think this country needs right know is some old fashioned, over the top, silly promotions!

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