Rio’s Selection for 2016 Olympics May Raise Stakes for U.S. Rights Bidding

Oct 5, 2009  •  Post A Comment

The choice of Rio de Janeiro as host city for the 2016 Summer Olympics may make the rights even more interesting to U.S. bidders, reports The Hollywood Reporter.

NBC’s hold on the games expires after 2012. ABC, partnered with ESPN, has already signaled that it plans to mount a strong bid for the games this time around. Rio, unlike other contenders Tokyo and Madrid, is attractive because it is just one time zone ahead of EDT in the U.S., which will allow for live coverage of many events.

–Elizabeth Jensen


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