Scatter Market Holding Up So Far

Oct 5, 2009  •  Post A Comment

The broadcast networks’ decision to leave about $2 billion in upfront money on the table and take their chances in the scatter market so far seems to be a good strategy, reports The Hollywood Reporter.

Buyers and sellers tell The Reporter that there’s been an early bump in spending for the fourth quarter, and prices are running about 5% to 8% higher than the upfront rates. Some buyers said they will wait another month, however, before making their moves.

–Elizabeth Jensen

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