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ABC Trying to Figure Out Where 1% of Its Households Went

Nov 10, 2009  •  Post A Comment

According to Nielsen, ABC has lost 1 percent of its TV households, and now has just 97 percent U.S. coverage, lower than rivals CBS, NBC and even the usually less-distributed Fox, Variety reports.

All four networks lost some households during the summer digital transition, dropping from their 99 percent coverage, but all except ABC eventually settled in at 98 percent.

"It’s bizarre," ABC research chief Charles Kennedy told Variety. He said the difference could mean $15 million to $20 million in foregone annual ad revenue.

–Elizabeth Jensen

One Comment

  1. ABC is killing one of my favorite shows, Ugly Betty, so I can’t help but gloat over its losing households. It prefers to “save money” with horrible variety shows and silly sci fi. They never learn. They killed 2 good shows, Men in Trees and October Road.

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