Are Local Stations Moving Quickly Enough to Keep Viewers Tuning in for Weather?

Nov 30, 2009  •  Post A Comment

Weather forecasts remain the backbone of local newscasts, but some stations may not be adapting quickly enough to coming changes in viewer habits wrought by the Web, B&C reports.

Some in the business say local newscasts need to move more quickly to find ways of giving viewers instant gratification on their forecast needs, because viewers are increasingly not sitting through the newscasts to get the information.

–Elizabeth Jensen

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