Technology marches on, reminding us once again that we need to adopt our business models along with these changes.

Netflix, which has 17,000 titles on demand, has now gone live on Sony Bravia TVs and Blu-Ray players, Multichannel News reports. That means Netfiix titles can be streamed directly by consumers on these devices.

Netflix, which has over 10 million subscribers, is also available on LG TVs and Blu-ray players, but the Sony deal represents a major breakthrough because of the popularity of its products.

Furthermore, Netflix, which has been available on Microsoft’s X-Box 360, is also now available on Sony’s hughly popular Playstation 3. Right now Playstation 3 owners will need to insert a special disc into those machines to get Netflix over the Internet, but a firmware solution is promised for next year.

The article notes that Netflix’s "content partners include Starz Entertainment, MTV Networks and ABC and Disney Channel."

–Chuck Rossa