Comcast Corp. and General Electric agreed to value GE’s NBC Universal at about $30 billion, in their negotiations for Comcast to buy a 51% controlling stake of the unit, Bloomberg reports, citing three unnamed sources.
A deal hinges on Vivendi SA agreeing to sell its 20% stake in NBCU, and it isn’t yet part of the agreement, according to one of the sources.
GE and Comcast declined to comment.
Meanwhile, media reform advocates are already preparing to fight the proposed deal, the New York Times reports.
The Center for Digital Democracy has already called the potential deal, which will be the Obama administration’s first major media regulatory test, “the equivalent of Godzilla swallowing Rockefeller Center,” and the group Free Press called it “bad for the public interest,” the paper notes.