Local Stations Drop Call Letters When Branding Online

Nov 16, 2009  •  Post A Comment

Local stations are scrapping their on-air call letters and network IDs when picking their online brands, B&C reports.

The change has worked well for WCWJ, the Jacksonville, Fla., CW affiliate, which dropped MyCW17.com for YourJax.com and saw a huge spike in traffic and revenue.

–Elizabeth Jensen


Your Comment

Email (will not be published)