Mutual of Omaha, Oprah Settle Lawsuit over Rights to ‘Aha Moment’

Nov 10, 2009  •  Post A Comment

Insurance company Mutual of Omaha settled its lawsuit against Oprah Winfrey’s Harpo Productions over rights to the phrase “Aha moment,” the Associated Press reports.

No details were released. The two sides got in a legal tiff earlier this year when Mutual began using the slogan "official sponsor of the aha moment," and Harpo protested that the phrase was closely identified with the talk show host. Mutual countered that it was already in the process of obtaining federal trademark approval, and Harpo hadn’t protested.

–Elizabeth Jensen

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