NBC Olympics Sales Lagging

Nov 17, 2009  •  Post A Comment

NBC’s Vancouver Olympics inventory isn’t sold out, with fewer than 90 days before the event, reports The Hollywood Reporter.

Agency estimates are that NBC has about one-third of its avails which still must be sold if sales are to be wrapped before the games begin. By comparison, in late November 2006, the network’s Torino coverage was about 85 percent sold, but that was at a time when the economy was growing.

–Elizabeth Jensen

One Comment

  1. glad i live close to Canada NBC does such a bad job at coverage good buy to NBC!!!

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