Oprah’s Absence Will Alter the Local News Battlefield

Nov 20, 2009  •  Post A Comment

Many U.S. stations are reacting with panic to Oprah Winfrey’s decision to end her enormously popular syndicated TV talk show, which they have long relied upon to bring viewers to their local newscasts.

In Upstate New York, for example, the Buffalo News reports that WIVB-TV, which carries Winfrey’s show at 4 p.m., has been the local news leader for years thanks to her strong lead-in, noting that whatever the replacement is, it is unlikely to be as powerful as "The Oprah Winfrey Show."

The Hollywood Reporter Editor Elizabeth Guider also describes Winfrey’s departure as "a paradigm shift, one that will roil the already fragile local TV station business for the next two years."

— Tom Gilbert

One Comment

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