TV Executives Embrace Their Former Enemy

Nov 2, 2009  •  Post A Comment

TV network executives have embraced their former enemy, the digital video recorder, reports the New York Times.

Not only has DVR viewing helped push some shows from marginal ratings status to hits, the Times reports, but viewers who watch on DVRs are more likely to sit through the ads than previously thought, increasing ad revenue.

Nearly half of all those who watch via DVR still sit through the commercials, according to Nielsen figures.

–Elizabeth Jensen


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