Univision Communications, which includes Univision, TeleFutura and the Galavision cable network, has made a major deal to bring full-length programming to the Internet’s biggest video site, Reuters reports.
The deal, with YouTube.com, is a revenue sharing arrangement, with the majority of the revenues going to Univision, the report says. Revenue will come from ads.
YouTube has done other content deals with other media companies such as the Walt Disney Co. and Time Warner, but the article points out that one of the provisions that makes the Univision deal different is that it will feature full-length content along with shorter programming.
Univision it TV’s leading Spanish-language programmer, and YouTube said there was a "huge demand" for Spanish-language programming on its site, Reuters reported.