Super Bowl XLIV ad sales have been brisk and CBS is reporting that over 90% of the available spots have been snatched up, reports Mediaweek.

The game is set for Feb. 7, 2010, at Landshark Stadium in Miami. The rapid selling is a positive sign in this tough economy, because a year ago at this time, only 85% of the ad sales for NBC’s broadcast had been wrapped up.

— Allison J. Waldman