NBC is turning to a major social network promotion in advance of the Jan. 10 return of the spy series "Chuck," according to The Hollywood Reporter.

In the "Mission: Chuck Me Out" game, fans who mention "Chuck"  on Twitter, Facebook and MySpace will earn points The person who collects the most points from now to March 10 will get their photo inserted into the broadcast of an episode, as one of Chuck’s mental flashes.

— Allison J. Waldman