Nearly 30% of America Uses Non-Cable Delivery Systems

Dec 18, 2009  •  Post A Comment

The Television Bureau of Advertising, using Nielsen Media Research data, has determined that 29.3% of the country is currently receiving television from alternative delivery systems — non-cable outlets such as satellite and IPTV, reports MediaPost.

That figure is up from 28.7% in November 2008.

— Allison J. Waldman


  1. The same site computes that only 9% of homes use over-the-air signals. That seems to be an outrageous misuse of scarce spectrum.

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