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Nielsen to Accelerate Rollout of Internet Meter Addition to National Sample

Dec 2, 2009  •  Post A Comment

Nielsen is bowing to client demands and will speed up its single source measurement plan, B&C reports.

The new plan calls for Nielsen to complete the addition of Internet viewing measurement to its national people meter sample by Aug. 31, 2010, instead of the originally planned end of the year.

–Elizabeth Jensen

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