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Nielsen: Traditional TV Still Dominates Viewing

Dec 8, 2009  •  Post A Comment

Traditional TV still accounted for 99 percent of video viewing in the U.S. during the third quarter, Nielsen’s new "Third Screen Report" shows, Variety reports.

The study did show that changes are coming: Online video usage was up 35 percent from a year ago and DVR playback was up 21 percent. The average consumer took in 31 hours of TV weekly, 22 minutes of online video and three minutes of mobile video.

–Elizabeth Jensen

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