Univision is launching an ad network called Univision Partner Group that will connect advertisers to the Hispanic audience, B&C reports.

The network will include the company’s own properties, among them the top-rated U.S. Spanish-language broadcast network, and other Spanish-language publishers in the U.S., Latin America and Spain.

The ad network is a project of Univision’s interactive media unit, which was taken over by former AOL executive Kevin Conroy last January.

–Elizabeth Jensen