Another Network Returning to the Upfront Fold

Jan 26, 2010  •  Post A Comment

NBC isn’t the only network that abandoned the upfront format, only to announce a return to it this year, B&C reports.

Univision Communications, which opted out last year in favor of regional meetings, is scheduling a full presentation during upfront week, on Thursday, May 20, the same day as The CW.

B&C says the Spanish-language network, which this year hosts the World Cup, is targeting more mainstream advertisers; the network is hoping the upcoming census numbers will also persuade more marketers to come on board.

–Elizabeth Jensen

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