Ben Silverman, the former NBC Entertainment co-chairman, lined up Yahoo to distribute shows from his new studio, Electus, which plans to specialize in programs created with advertisers, The New York Times reports.

Silverman has also signed up “American Idol” host Ryan Seacrest and has “multiple projects” in the works with him, the paper said, and is working with actors including Jason Bateman, Will Arnett and America Ferrera.

–Elizabeth Jensen