CBS Urged to Drop Super Bowl Ad Featuring Football Star

Jan 26, 2010  •  Post A Comment

A coalition of women’s groups wants CBS to drop a planned Super Bowl ad — paid for by the conservative Christian group Focus on the Family — the Associated Press reports.

The ad will feature college football star Tim Tebow and his mother, and the groups are objecting because they expect it to have an anti-abortion message, the report says.

"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together," said Jehmu Greene, president of the New York-based Women’s Media Center, which is coordinating the protest.

CBS said it has already approved the script for the 30-second ad. The ad is expected to tell Pam Tebow’s story of how she became sick while pregnant with her son and ignored doctors’ recommendation to get an abortion. Tim Tebow won the 2007 Heisman Trophy

–Elizabeth Jensen


  1. I guess LIFE is a bad message to spread.

  2. I respect every woman’s choice about her willingness to keep, or end a pregnancy.
    However, I too think CBS should respectfully decline the spot for air during the Super Bowl.
    There are plenty of venues available for this, or any other group, to spred their doctrine in the public markets.
    Peter Bright

  3. So free speech ends when someone says something you disagree with? Their message is about choice, choose life. Perhaps we should make sure no commercial upsets anyone or has the potential for disagreement. Don’t like the spot? Hit mute, flip the channel.

  4. Last week we learned that CBS will be running an anti-abortion ad from Focus On The Family during the Super Bowl, despite having rejected an ad several years ago from the pro-gay United Church of Christ, telling them that the network doesn’t won’t accept an ad that “touches on and/or takes a position on one side of a current controversial issue of public importance.” Abortion isn’t controversial? A complaint campaign against CBS has been launched on Facebook.

  5. These women object to a commercial with an anti-abortion message – which is really about one woman’s right to choose? But it’s OK to have those envelope-pushing GoDaddy ones that cater to male R and X-rated fantasies?
    Besides the free speech issue,these women need to consider the negative images of women seen in other Super Bowl commercials

  6. Grow up. CBS is about money, not character. All it takes is one right-wing loony in the executive suite to suggest the threat of a tea-party a boycott, and the network folds like a drip-dry hanky. If Tim Tebow wasn’t an NFL star, the PalinPunks wouldn’t care if either he or his mommy lived or died.

  7. Not too “bright”, are we, Peter? If this was a group promoting pro-choice CBS would take their money, air the spot and no amount of disapproval by pro-lifers would change their minds…so SHUT UP!!!!! and RenoMike…not all “right”wingers are loony…welcome to OBAMAnation, A REAL OBAMINATION!!!!!

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