The FCC has agreed to a request by advertisers to extend the deadline to comment on its inquiry into kids TV content-control strategies in a digital world, B&C reports.

The American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers (ANA), the Children’s Food and Beverage Advertising Initiative and the Children’s Advertising Review Unit of the Council of Better Business Bureau had asked for an extended deadline.

The FCC is looking into a wide range of issues, from obesity to indecency to ratings and program blocking.

The deadline had been Friday; it will now be Feb. 24.

–Elizabeth Jensen