Rising license fees mean NBC Universal will lose money on the Winter Olympics this year, NBC Universal Sports & Olympics Chairman Dick Ebersol said Sunday, reports The Hollywood Reporter.
Ebersol said that sales had recently taken off, after a slow start due to the recession. Nonetheless, "We will for the first time in all our years I’ve been with the Games lose money on the Olympics, but it won’t be because the sales didn’t come around."
NBC paid $2.2 billion for the U.S. rights to the Summer and Winter Olympic Games in 2010 and 2012.
Ebersol also said he hoped that an Olympics-focused cable channel that NBC Universal’s soon-to-be-owner Comcast had been planning with the U.S. Olympic Committee would remain on hold, Multichannel News reports.